Similar to any other consultant, India franchise consultants charge fees to their clients in lieu of their franchise consultancy service. A franchisor normally hires a consultant, draft a contract and scope of service, and pay consulting fees, if it needs a particular service, whether it was the formation of their franchise agreement, business planning, marketing and sales advice or any other type of third party consulting services.

The definition has been changed as various franchise sales networks borrowed the term "franchise consulting" or "franchise consultant" to describe "franchise brokerage", in the last few years. India franchise consultants offer nominal fees in comparison to most of the international franchise consulting firms operating in and around Indian sub-continent. Franchise brokerage is no different from mortgage brokerage or leasing brokerage.

Good India franchise consultants are successful in providing franchising solutions to different types of business organizations. The franchisor should be clear about its franchising goals before hiring any franchise consultant. The franchising goals should include capital requirements, demographics of target market, growth potential of the business in new market place or customer base, etc. Depending upon the goals, the franchise consulting firms can develop a franchising program for its clients.

There are lots of activities that are performed to make any franchise model of business a success. The marketing efforts of any franchise model includes a mix of trade shows, internet based awareness campaigns, establishing franchisor and franchisee relationships, print media advertising, PR work and other alternatives. Marketing requires a plan that can be nimble and adjust when needed as it is never precise. Most of the India franchise consultants have experience working in developing and identifying good market opportunities for any kind of organization that is planning to enter into a franchise model of business opportunity.